Saturday, July 24, 2010

Britney's Videography: 'Lucky'

Britney Spears 'Lucky' # # # # #
When Britney released Blackout amid two years of non-stop coverage of her life slowly slipping out of control, critics and fans alike were surprised at just how personal and self-aware she had suddenly become. It was, indeed, a revelation, but if we had been paying attention much earlier, we would have noticed that Britney was beginning to get personal with her video for 'Lucky.' Coming between the twin masterpieces that are 'Oops!...I Did It Again' and 'Stronger,' 'Lucky' isn't exactly highly regarded among her numerous singles and probably for good reason. Subtlety has never particularly been Britney's strong suit, but 'Lucky' is so on-the-nose and obvious that the whole thing becomes laughable. The video doesn't start off much better as we are introduced to Britney in a dual role as both Lucky, the star, and the narrator who eventually enters the world of Lucky to provide further commentary on her existence that the song doesn't cover. With the curtains that contain the drama/comedy masks and a billboard for Lucky's latest movie called Top of the World, the 'Lucky' video is blatantly obvious about what this song is about. But as Britney the Narrator enters Lucky's world, we start to wonder whether or not 'Lucky' is a commentary on Britney's own chaotic life at the time. In a span of 18 months, she had gone from former Mickey Mouse Club star to International Popstar and we all know that she's not exactly the greatest at coping with drastic amounts of scrutiny. So who's to say that 'Lucky' isn't about Britney herself? By entering Lucky's world in the video and, in one moment, reaching out to try and comfort her, Britney's attempting to find the solace and comfort that those around her are failing to give her. It's a quiet moment of self-actualization for Britney, but it does wonders to make this video actually mean something. The video isn't high art but it's a decent enough placeholder between Brit's two most memorable videos of her career.

Previous installments: ...Baby One More Time | Sometimes | (You Drive Me) Crazy (The Stop Remix!) | From the Bottom of My Broken Heart | Born To Make You Happy | Oops!...I Did It Again

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