Thursday, December 9, 2010

Britney's Videography: 'I'm a Slave 4 U'

Britney Spears 'I'm a Slave 4 U' # # # # #

New album, new Britney. If there's one thing I've noticed while reevaluating Britney's videos these past months, it's that she was the master at minor reinvention. Madonna has always been cited as a major influence on Britney's career, and it's easy to see how both of their careers parallel each others. Whereas Madonna gets (much deserved) credit for drastically molding herself into something new with each album, Britney hasn't received any credit for how she has changed her image album to album, video to video. The Britney you see in '...Baby One More Time,' is not the Britney you see in 'I'm a Slave 4 U,' the first single from her third album. In this video, Britney has all but abandoned the innocent, schoolgirl charm of just a few years ago. She's not yet a woman, but she's clearly graduated from parochial school. The idea behind the 'I'm a Slave 4 U' video--Britney, in an unnamed exotic, extremely humid city, parties with a group of friends who plan on beating the heat by bumping and grinding and having an orgy--is far better than the execution. Not that the video reaches 'Born to Make You Happy' levels of awfulness, mind you, but you know a lot more naughtiness could have come about from Britney romping around with shirtless boys, panting in time to the beat. Britney, though, tries her best to make the video work, and any positives can be solely attributed to her. She's sultry, slinking around the maze of a hallway or leaning against a mirror, checking out her hot reflection. Britney looks great as well, making perspiration sexy and not like someone has dumped a bucket of stinky water all over her body, as perspiration tends to do to us mere mortals. She can't save the video, however, and with such a middling video, it makes you wonder why no one thought to bring in the infamous yellow boa constrictor.

Previous installments: ...Baby One More Time | Sometimes | (You Drive Me) Crazy (The Stop Remix!) | From the Bottom of My Broken Heart | Born To Make You Happy | Oops!...I Did It Again | Lucky | Stronger | Don't Let Me Be the Last to Know

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